Are you tired of posting on TikTok and not getting the engagement you’d hoped for? Do you want to learn how to increase your likes and followers?
With over one billion active users, TikTok has become a major platform for content creators to showcase their creativity and engage with a massive audience.
In this article, we’ll provide you with some top tips and tricks on how to increase your visibility and get more likes on TikTok.
Important disclosure: we're proud affiliates of some tools mentioned in this guide. If you click an affiliate link and subsequently make a purchase, we will earn a small commission at no additional cost to you (you pay nothing extra). For more information, read our affiliate disclosure.
How To Get More Likes On TikTok 😍😎
If you want to increase your likes on TikTok, we have some proven methods that will help. Let’s take a look…
Want To Improve Your TikTok Game? Click Here For A Course 💪
Optimize Your Profile For Maximum Visibility
Increasing your visibility by creating a solid profile is a good first step to getting more likes.
To optimize your TikTok profile you need to start by choosing a unique and memorable username and adding a profile picture that represents you or your brand.
Once that is done, take some time to write a compelling bio that clearly describes who you are and what you do/offer, and include a link to your other social media profiles, Linktree, or website.
Use Trending Music And Hashtags
The For You feed is full of trending music and hashtags, just spend a few minutes a day on TikTok and you’ll notice certain audio/songs and hashtags that keep popping up.
Hopping on to these trends and using the music or hashtags associated with them will help you reach a wider audience and increase your chances of getting more likes.
Use the search function to look for popular songs and sounds on the platform and create videos around them. Additionally, use relevant and trending hashtags to make your content more discoverable.
Participate In TikTok Challenges
Participating in challenges is another great way to increase your visibility and get more likes. Find popular challenges by using the search function or spending some time on the For You page then join in!
If you really want to stand out from the crowd, join a challenge but create a video that offers a unique and creative perspective.
Use relevant hashtags that incorporate the name of the challenge to help your content get discovered by more users.
Post Consistently And At The Right Time
There’s more to engagement than just posting great content, posting consistently and at the right time of day has a huge impact on your discoverability.
Create a content calendar and stick to a posting schedule that works for you, whether that’s a post a day or two posts a week.
Posting regularly helps keep your followers engaged and lets them know when to expect new content from you.
You’ll also want to keep the time of day in mind. The rule of thumb is to consider when people will be most active on the platform.
This depends on your target audience so it pays off to test out what time of day works best for your content.
Use Eye-Catching Thumbnails
You may not have considered this, but your video thumbnail is the first thing that users see when scrolling through their TikTok feed.
Create eye-catching and attractive thumbnails to grab viewers’ attention and entice them to watch your videos.
👉
A great way to capture attention is to add text to your video thumbnail.
Collaborate With Other Creators
TikTok is an incredibly social platform, with users from around the world interacting and collaborating.
To boost your reach and get more likes, consider collaborating with other creators. There are a few ways to do this.
- Find users that are in your niche and ask them if they’d be interested in creating a video that showcases both of your talents.
- Use the TikTok Duet feature to create a split-screen video that incorporates another creator's content.
- Use the TikTok Stitch feature to add your own content to an existing video.
Make sure to tag the other creator/s in your videos and remember those important hashtags!
Utilize Popular Video Formats
TikTok offers a variety of video formats that creators can use to make engaging content. We mentioned two examples above: Duet and Stitch.
In addition, there are also transitions, reaction/blind react videos, storytelling content, comedy skits, and so much more.
Test out which content works best for your brand and run with it!
Engage With Your Followers
Just as collaborating with other creators can increase your likes, so can engaging with your followers.
Respond to comments, answer questions, and create a sense of community around your content.
By interacting with and responding to your audience you are showing that there is a real person on the other side who cares about their audience. This will build a loyal following and increase your video likes and shares.
Create High-Quality Videos
You can follow all the steps above and still not see any improvements unless you are posting high-quality videos.
We don’t mean that you have to have the best equipment or create elaborate content, but rather to make sure that you have good lighting, clear audio, and some good editing skills.
👀
High-quality content is far more likely to get likes and shares than low-quality videos.
TikTok offers a wide range of really great editing tools that will make your video look more polished and professional.
Use Humor And Entertainment
TikTok is all about entertainment value and humor is a fantastic way to capture attention.
Use your personality and sense of humor to create videos that entertain your audience, make them laugh, and leave them feeling good.
That wonderful dopamine hit will have them coming back for more and you’ll start to see an increase in your video likes.
Promote Your TikTok On Other Social Media Platforms
While TikTok is one of the most popular social media platforms, it certainly isn’t the only one!
To really increase your reach and rake in more likes, cross-posting your content to your other social accounts is key.
Share your TikTok videos on Instagram, Twitter, Facebook, and even YouTube to drive more traffic to your TikTok account and increase visibility.
Frequently Asked Questions 🤓
Can Hashtags Help Me Get More Likes?
Yes, absolutely! Hashtags are a big part of the TikTok algorithm and using the right ones can push your content on the For You feed.
Why Are Likes Important On TikTok?
Likes indicate the popularity and engagement level of a video and increase its chances of being featured on the For You page. This leads to increased visibility, followers, and potentially even going viral!
Likes are also a way for users to show their appreciation for content creators and help build a sense of community on the platform.
Can I Buy Likes On TikTok?
While it is technically possible to buy likes on TikTok, it is not recommended, and doing so goes against TikTok's community guidelines. Buying likes can be detrimental in the following ways:
- Your account being penalized or banned.
- A lack of genuine engagement.
- A damaged reputation.
It’s far better to focus on creating high-quality, engaging content and growing your followers organically.
Wrap Up 🎁
Getting more likes on TikTok requires a combination of great content, engagement, and strategic promotion.
By optimizing your profile, using trending audio and hashtags, participating in challenges, collaborating and interacting, and creating high-quality videos you’ll soon be getting more likes and building a loyal following.
If you enjoyed these tips and tricks, feel free to check out our other TikTok tutorials.
