The real reason behind ‘57 varieties’ Heinz label revealed (2024)

FAQs

The real reason behind ‘57 varieties’ Heinz label revealed? ›

Heinz's lucky number. According to the company's website, in 1896, the founder was inspired by an advertisem*nt he saw for “21 styles of shoes.” He considered 57 to be magical and lucky, so he came up with the slogan “57 Varieties” despite the fact the company offered more than 60 products at the time.

Ashleigh Gibson, Heinz's brand director, said in an email that the company's founder felt there was something “mystical, magical, and memorable” about the number 57, which was a combination of five, his lucky number, and seven, his wife's lucky number.

Heinz 57 is a synecdoche of the historical advertising slogan "57 Varieties" by the H. J. Heinz Company located in Pittsburgh, Pennsylvania, United States. It was developed from the marketing campaign that told consumers about the numerous products available from the Heinz company.

Since 1896, the company used its "57 Varieties" slogan; it was inspired by a sign advertising 21 styles of shoes, and Henry Heinz chose the number 57 even though the company manufactured more than 60 products at the time, because "5" was his lucky number and "7" was his wife's.

TOMATO PUREE (WATER, TOMATO PASTE), HIGH FRUCTOSE CORN SYRUP, DISTILLED WHITE VINEGAR, MALT VINEGAR (CONTAINS BARLEY), SALT, CONTAINS LESS THAN 2% OF MODIFIED FOOD STARCH, RAISIN JUICE CONCENTRATE, MUSTARD FLOUR, SOYBEAN OIL, TURMERIC, SPICES, APPLE PUREE, SODIUM BENZOATE AND POTASSIUM SORBATE (PRESERVATIVES), CARAMEL ...

Heinz 57, Heinz, or Heinz Hound is often used for dogs of uncertain ancestry, in a playful reference to the "57 Varieties" slogan of the H. J. Heinz Company. In some countries, such as Australia, bitsa (or bitzer) is sometimes used, meaning "bits o' this, bits o' that".

With a unique flair for marketing and a high standard of production, H. J. Heinz changed Americans' attitudes towards processed food products. From exclusively selling horseradish in 1869 to offering over 60 varieties of products, Heinz built an empire and became a household name.

With dedication and passion, we provide consumers and their families with products they know, love and trust. Quite simply, we help feed the world – and we do it deliciously.

The Kraft Heinz ESG strategy prioritizes the issues that matter most to the Company business and stakeholders, focusing on areas that have the greatest impact. It includes three key pillars: Healthy Living & Community Support, Environmental Stewardship, and Responsible Sourcing.

"Because of its natural acidity, Heinz Ketchup is shelf-stable," the brand said. This explains why the product is not found in the refrigerated section of your grocery store. However, the brand maintained that consumers should "refrigerate after opening to maintain product quality."

Why does McDonald's not use Heinz ketchup? ›

However, in 2013 Heinz was acquired by a new company with a new CEO, Bernado Hees. Hees was the former CEO of Burger King, McDonald's fast food rival. Because of Hees' history with Burger King, McDonald's decided to end its 40-year partnership with Heinz and produce its own ketchup instead.

Although Heinz was manufacturing more than 60 products at the time, Henry thought 57 was a lucky number. So, he began using the slogan "57 Varieties" in all his advertising. Today the company has more than 5,700 products around the globe, but still uses the magic number of "57."

Breed history

There is the 'Heinz 57' dog with no known pedigree that is a genetic mishmash of unknown breeds. These dogs can look like anything. Recently, some curious owners have been using genetic screening tests to check their pet's ancestry; mainly to satisfy their own curiosity.

In 2015, Heinz revealed in the post that “the numbers on the sachets relates to the filling line which the sachet was filled on.

Heinz Company, Inc., became famous for its slogan “57 Varieties.” Heinz became interested in selling foods when he was a child; by the age of 16, he had several employees working to cultivate the hotbeds he had built and to deliver his produce to Pittsburgh grocers.